Just ahead of the 2013 event, four times Dakar winner, Cyril Despres has agreed a partnership with ambitious global Spanish helmet brand LS2 Helmets.
Cyril Despres: “I am very excited by this new association and am impressed by their enthusiasm and reactivity. LS2 are keen to expand their off-road range and this is the perfect opportunity for me to work hand in hand with a dynamic partner and be directly involved in the development of their products. Safety has always been a top priority for me and after appreciating the quality of their helmets and their extensive research and development capacity I didn’t hesitate to sign with them.”
While Cyril will be LS2’s leading representative on the world’s biggest motorsport event, he certainly won’t be the only rider entrusting his safety to the brand. In total LS2 will be equipping more than 65 riders from 20 different countries with their helmets – a third of the total entry!
“For me the chance to be associated with so many privateers via LS2’s initiative is the icing on the cake. On the Dakar all the riders form a big family and all of us merit to be protected with the best possible equipment”, said Cyril.
Máximo Sanguinetti, Global Director of Marketing at LS2 Helmets said: “It is an honour for us to add to our team the n° 1 off-road rider in the world. Our alliance with him is closely related to our aim of becoming the n°1 helmet brand in the next 5 years. We identify with Cyril by his professionalism, by his integrity as a person and his total commitment to everything he does.”
