From July 7 – 13, the fourth edition of the international rally-raid, the SILK WAY RALLY, the 130 participants, including the top specialists in the sport, will line-up for the start in Moscow’s Red Square on July 7. They will head south on the 4000km route, which will include 2000km of timed sectors, for the finish at the sea side resort of Gelendjik, just a few kilometres from Sotchi on the Black Sea coast that will also host the 2014 Winter Olympic Games ! This fourth edition will have a large and important media exposure.
A record number of broadcasters for 2012
Entrusted to the EUROSPORT EVENTS production staff, the Silk Way footage will serve a larger world-wide coverage.
63 television networks will broadcast a daily 13-minute programme with a 52-minute highlight show following the event, assuring coverage in 197 countries.
Two of the most important news agencies, SNTV and EBU, will also and with no restrictions, distribute footage of the race.
The daily programme with a morning re-broadcast will be aired on the pan-European network EUROSPORT, as well as EUROSPORT 2 and EUROSPORT NEWS.
A strong European coverage
European and Central Europe will be particularly will served with notably RTBF and LIFE TV in Belgium, NDR and MDR in Germany, TV2 in Hungary, CT4 Sport in the Czech Republic, RTL 7 in Holland, TVE and RV3 Catalonia in Spain and RTP2 and RTPN in Portugal. In Turkey coverage of the rally will be aired by NTV and CNN TÜRK.
Asia, India and Australia
ESPN STAR SPORT and EUROSPORT ASIA serve some 30 Asian countries, in China, national network, CCTV will air a special programme covering the start of the race that will take place in Moscow’s Red Square.
Australian coverage will be provided by the SPEED-FOX SPORTS group.
In India, the NEO Sport channel will air the Silk Way Rally.
North and South America
The rally will be aired on SPPED CHANNEL in the US, as well as Canada.
The SPEED network will use be used to provide coverage to Central and South America. FOX SPORT Brazil and TELLVISA will air the Silk Way.
Massive coverage in Russia and Central Asia!
No less than 12 television channels will cover the SILK WAY RALLY. In less than four years, Russian media interest has made the rally a first-class event in the country. RUSSIA, RUSSIA 2, RUSSIA 24, ZVEZDA, 5 CHANNEL, NTV, REN TV, RUSSIA TODAY, AUTOPLUS, EXPERT TV and RBC TV will air daily reports.
In the Ukraine, national network INTER as well as AUTO TV and NEW TV will broadcast the event.
Kazakhstan national network, Kazakhstan TV will air the 13-minute daily report.
Turkmenistan national network, Turkmenistan TV will also air the daily reports.